Who is he? Where does he play?
He is the Montenegrin centre-forward who is leading Fiorentina back to the upper echelons of Serie A. He is 23 year old and after joining La Viola back in 2008 for 8 million euros from Partizan Belgrade, he has developed into one of Europe's most coveted talents after injury curtailed his initial impact in northern Italy.
Oh aye, what's he been doing so well then?
Scoring. Very well in fact. After hitting 15 goals last season, his 12 goal campaign this time round has helped fire Fiorentina to fourth place in Serie A, 3 points off a Champions League place. That was at the time of the international break, where he joined up with Montenegro in the aim of firing down England in the World Cup qualifier; coach Branko Brnovic has likened the partnership of Jovetic and Mirko Vucinic as having "two Ferraris".
What makes him so good then?
Vincenzo Montella has installed a bright footballing philosophy at Fiorentina, with an emphasis on possession and attacking football. Jovetic has taken advantage of the service provided to him by the technical brilliance of Borja Valero, David Pizzaro and Romulo behind him in the 3-5-2 system as he has averaged 3.9 shots per game with a shooting accuracy of 50%. In partnership with Adem Ljajic, he is also a good link-man, creating a total of 51 chances this season and registering 4 assists.
Impressive reading... he's an all action striker?
He is, better at dropping off between the lines to turn and run at defenders, he is more at home drifting out to the left in order to cut inside and get shots away in the space vacated by the movement of other players. His ability to probe between the lines also indicates why his chance creation is so high, averaging a key pass over 2 times per game in this year's Serie A. When not dropping off the front-line, his physical presence of 6ft 1 inch height makes him a force for defenders to deal with, allowing him to play as a target man or as a second striker.
Could he be off to Arsenal?
I know you've been reading the tabloids so I won't try to point out how much folly that can be, but that is the word on the street, yes. The Gunners have been linked with making a £25 million move for the forward, but why would he want to sacrifice possible Champions League football for possibly nothing with Arsenal, ask yourself that my friend, whilst also checking out just how good the Montenegrin striker is.